{ "id": 2691, "date": "2020-05-27T13:14:51", "date_gmt": "2020-05-27T09:14:51", "guid": { "rendered": "https:\/\/karchershop.az\/?page_id=2691" }, "modified": "2026-04-09T18:08:56", "modified_gmt": "2026-04-09T14:08:56", "slug": "o-nas", "status": "publish", "type": "page", "link": "https:\/\/karchershop.az\/ru\/o-nas", "title": { "rendered": "Karcher haqqinda" }, "content": { "rendered": "
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H\u018fR ZAMAN B\u0130R ADDIM \u00d6ND\u018f<\/strong><\/h2>\n\n

G\u0259l\u0259c\u0259kd\u0259 d\u0259 bu \u00fcst\u00fcnl\u00fcy\u00fcm\u00fcz\u00fc qorumaq \u00fc\u00e7\u00fcn yeni h\u0259ll\u0259rin yarad\u0131lmas\u0131 v\u0259 m\u00f6vcud h\u0259ll\u0259rin t\u0259kmill\u0259\u015fdirilm\u0259si \u00fcz\u0259rind\u0259 durmadan i\u015fl\u0259yirik. Bunun s\u0259b\u0259bi \u015firk\u0259timizi innovasiyalar olmadan t\u0259s\u0259vv\u00fcr ed\u0259 bilm\u0259m\u0259yimizdir. Bununla bel\u0259, innovasiyalar \u00f6zl\u00fcy\u00fcnd\u0259 m\u0259qs\u0259d deyil. Bu, onlar\u0131n b\u00fct\u00fcn d\u00fcnyada insanlara xeyir verm\u0259li, onlar\u0131n h\u0259yat\u0131n\u0131 asanla\u015fd\u0131rmal\u0131, daha g\u00f6z\u0259l v\u0259 maraql\u0131 etm\u0259li oldu\u011funa inam\u0131n n\u0259tic\u0259sidir. Bu, \u015firk\u0259timizin 1935-ci ild\u0259 \u0259sas\u0131n\u0131n qoyuldu\u011fu andan m\u0259qs\u0259d v\u0259 \u00f6hd\u0259liyimizdir.<\/p>\n\n

\u015eirk\u0259tin t\u0259sis\u00e7isi Alfred Kerxer h\u0259r bir probleml\u0259 qar\u015f\u0131la\u015fark\u0259n yeni v\u0259 daha m\u00fck\u0259mm\u0259l h\u0259ll yolu axtarma\u011fa \u00e7al\u0131\u015f\u0131rd\u0131. Bu innovativ meyl bu g\u00fcn d\u0259 aktuall\u0131\u011f\u0131n\u0131 saxlamaqdad\u0131r. Haz\u0131rda 1000-d\u0259n \u00e7ox \u0259m\u0259kda\u015f\u0131m\u0131z t\u0259dqiqat v\u0259 t\u0259rtibat i\u015fl\u0259ri il\u0259 davaml\u0131 \u015f\u0259kild\u0259 m\u0259\u015f\u011ful olur. Buna g\u00f6r\u0259 d\u0259, nail oldu\u011fumuz innovasiyalar t\u0259sad\u00fcf deyil v\u0259 r\u0259q\u0259ml\u0259r \u00f6zl\u00fcy\u00fcnd\u0259 h\u0259r \u015feyi g\u00f6st\u0259rir: \u015firk\u0259tin portfelind\u0259 632 patent var, \u015firk\u0259tin t\u0259klif etdiyi m\u0259hsul \u00e7e\u015fidin\u0259 is\u0259 yaln\u0131z 2018-ci ild\u0259 110 yeni m\u0259hsul \u0259lav\u0259 edilib. \u00dcst\u0259lik, haz\u0131rda realla\u015fd\u0131r\u0131b bazara buraxd\u0131\u011f\u0131m\u0131z m\u0259hsullar\u0131n 90%-d\u0259n \u00e7oxu maksimum 5 il \u00f6nc\u0259 t\u0259rtib edilib.<\/p><\/div>\n\n

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Q\u0131zd\u0131r\u0131c\u0131 ventilyatordan \u201cConnected Cleaning\u201d konsepsiyas\u0131na q\u0259d\u0259r<\/strong><\/p>\n\n

\u0130ki beyin. \u0130ki \u00fcr\u0259k. Ortaq i\u015f. \u0130\u015finin a\u015fiqi olan novator v\u0259 t\u0259dqiqat\u00e7\u0131 Alfred Kerxer v\u0259 enerjisi v\u0259 effektivliyi il\u0259 heyran ed\u0259n sahibkar \u0130rena Kerxer. H\u0259r ikisi ke\u00e7ilm\u0259mi\u015f yollar\u0131 q\u0259t etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131rd\u0131. Onlar t\u0259mizlik texnikas\u0131 \u00fczr\u0259 d\u00fcnya lideri olmu\u015f \u015firk\u0259timizin \u0259sas\u0131n\u0131 qoydular.<\/p><\/div><\/div>

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1935-ci il: \u015eirk\u0259tin \u0259sas\u0131n\u0131n qoyulmas\u0131<\/strong><\/p>\n\n

Alfred Kerxer atas\u0131n\u0131n m\u00fc\u0259ssis\u0259sind\u0259 11 il i\u015fl\u0259dikd\u0259n sonra 1935-ci ild\u0259 Bad-Kann\u015ftatda (\u015etutqart) \u00f6z m\u00fc\u0259ssis\u0259sinin \u0259sas\u0131n\u0131 qoydu. Bu, aviasiya m\u00fch\u0259rrikl\u0259rinin q\u0131zd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn yeni istilik ventilyatorlar\u0131n\u0131n haz\u0131rlanmas\u0131 il\u0259 m\u0259\u015f\u011ful olan x\u00fcsusi t\u0259r\u0259fda\u015fl\u0131q idi. Konstruktor buna q\u0259d\u0259r iqtisadi c\u0259h\u0259td\u0259n s\u0259m\u0259r\u0259li v\u0259 t\u0259hl\u00fck\u0259siz s\u0259naye sobalar\u0131n\u0131n layih\u0259l\u0259ndirilm\u0259si il\u0259 u\u011furla m\u0259\u015f\u011ful olmu\u015fdu.<\/p><\/div><\/div>

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1939-1945-ci ill\u0259r: Q\u0131zd\u0131r\u0131c\u0131 texnikaya y\u00fcks\u0259k t\u0259l\u0259bat<\/strong><\/p>\n\n

Aviasiya da\u015f\u0131malar\u0131n\u0131n inki\u015faf\u0131 \u201cK\u00e4rcher\u201d innovativ q\u0131zd\u0131r\u0131c\u0131 texnikas\u0131na artan t\u0259l\u0259bat\u0131n \u0259sas\u0131n\u0131 qoydu. Alfred Kerxer 1 iyun 1939-cu il tarixind\u0259 120 \u0259m\u0259kda\u015f\u0131n i\u015fl\u0259diyi m\u00fc\u0259ssis\u0259sini Vinnendend\u0259ki yeni zavoda k\u00f6\u00e7\u00fcrd\u00fc. M\u00fcharib\u0259nin ba\u015flamas\u0131ndan sonra m\u00fc\u0259ssis\u0259 m\u00fcdafi\u0259 s\u0259nayesi sah\u0259sin\u0259 aid edildi v\u0259 bu d\u00f6vrd\u0259 d\u00f6y\u00fc\u015f t\u0259yyar\u0259l\u0259rinin kabin\u0259si \u00fc\u00e7\u00fcn q\u0131zd\u0131r\u0131c\u0131lar, habel\u0259 t\u0259yyar\u0259nin qanadlar\u0131 v\u0259 quyru\u011funun buzdan t\u0259mizl\u0259nm\u0259si \u00fc\u00e7\u00fcn cihazlar\u0131n istehsal\u0131 il\u0259 m\u0259\u015f\u011ful oldu. Vinnendend\u0259 Mercedes-Benz m\u00fch\u0259rrikl\u0259ri \u00fc\u00e7\u00fcn p\u00fcsk\u00fcrtm\u0259 ucluqlar\u0131 v\u0259 ki\u00e7ik m\u00fch\u0259rrikl\u0259rin q\u0131zd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn mobil cihazlar da yarad\u0131ld\u0131.<\/p><\/div><\/div>

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1945-1948-ci ill\u0259r: F\u0259aliyy\u0259tin 40 i\u015f\u00e7i il\u0259 b\u0259rpa edilm\u0259si<\/strong><\/p>\n\n

M\u00fcharib\u0259 ba\u015fa \u00e7atd\u0131qdan sonra m\u00fc\u0259ssis\u0259 bir m\u00fcdd\u0259t v\u0259kal\u0259tli idar\u0259etm\u0259d\u0259 qald\u0131. Bu vaxt Alfred Kerxer \u015firk\u0259ti satmaq niyy\u0259tind\u0259 idi, lakin sonra 40 i\u015f\u00e7i il\u0259 istehsal\u0131 b\u0259rpa etm\u0259k q\u0259rar\u0131na g\u0259ldi. O d\u00f6vrd\u0259 \u015firk\u0259t m\u00fcharib\u0259d\u0259n sonrak\u0131 ill\u0259rd\u0259 \u0259halinin x\u00fcsusil\u0259 ehtiyac duydu\u011fu m\u0259hsullar istehsal edirdi: \u0259vv\u0259lc\u0259 arabalar v\u0259 sobalar, sonra is\u0259 da\u011f\u0131d\u0131lm\u0131\u015f \u015f\u0259h\u0259rl\u0259rd\u0259 beton binalar\u0131n in\u015fa edilm\u0259si \u00fc\u00e7\u00fcn q\u0131zd\u0131r\u0131lan taxta q\u0259libl\u0259r, daxili m\u0259kanlar\u0131n qurudulmas\u0131 \u00fc\u00e7\u00fcn q\u0131zd\u0131r\u0131c\u0131 ventilyatorlar (eyni zamanda emalatxanalar, \u00e7ad\u0131rlar v\u0259 heyvandarl\u0131q sah\u0259l\u0259rini q\u0131zd\u0131rmaq \u00fc\u00e7\u00fcn d\u0259 istifad\u0259 olunurdu). 1948-ci ild\u0259 i\u015f\u00e7il\u0259rin say\u0131 yenid\u0259n artaraq 141 n\u0259f\u0259r\u0259 \u00e7atd\u0131.<\/p><\/div><\/div>

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1950-ci il: T\u0259mizlik texnikas\u0131 sah\u0259sind\u0259 f\u0259aliyy\u0259tin ba\u015flamas\u0131<\/strong><\/p>\n\n

1950-ci ild\u0259 Alfred Kerxer Avropada ilk suyu isid\u0259n y\u00fcks\u0259k t\u0259zyiqli aparat (buxar p\u00fcsk\u00fcrtm\u0259 aparat\u0131 \u201cDS 350\u201d) yaratmaqla t\u0259mizlik texnologiyas\u0131 sah\u0259sind\u0259 \u0259sl s\u0131\u00e7ray\u0131\u015fa nail oldu. Suyun isidilm\u0259si texnologiyas\u0131 o q\u0259d\u0259r m\u00fck\u0259mm\u0259l idi ki, bu texnologiya y\u00fcks\u0259k t\u0259zyiqli aparatlar \u00fc\u00e7\u00fcn q\u0131zd\u0131r\u0131c\u0131lar\u0131n istehsal\u0131nda h\u0259l\u0259 d\u0259 istifad\u0259 olunur. Bu aparat \u015firk\u0259tin g\u0259l\u0259c\u0259k u\u011furunun b\u00fcn\u00f6vr\u0259si oldu.<\/p><\/div><\/div>

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1959-cu il: F\u0259aliyy\u0259tin \u0130rena Kerxerin r\u0259hb\u0259rliyi alt\u0131nda davam etm\u0259si<\/strong><\/p>\n\n

Alfred Kerxerin v\u0259fat\u0131ndan sonra h\u0259yat yolda\u015f\u0131 istedadl\u0131 ixtira\u00e7\u0131 v\u0259 sahibkar\u0131n h\u0259yat\u0131 boyu qurdu\u011fu i\u015fi davam etdirdi. O, inan\u0131lmaz uzaqg\u00f6r\u0259nlik n\u00fcmayi\u015f etdir\u0259r\u0259k \u015firk\u0259tin f\u0259aliyy\u0259t istiqam\u0259tini t\u0259mizlik sah\u0259sind\u0259 \u0259sas t\u0259l\u0259batlar\u0131n qar\u015f\u0131lanmas\u0131na d\u0259yi\u015fdi. \u0130rena Kerxer \u015firk\u0259t\u0259 u\u011furla r\u0259hb\u0259rlik etm\u0259sin\u0259 g\u00f6r\u0259 f\u0259xri m\u00fckafatla – Almaniyaya xidm\u0259tl\u0259rin\u0259 g\u00f6r\u0259 xa\u00e7 ordeni il\u0259 t\u0259ltif edilib. O, eyni zamanda \u201cHandelsblatt\u201d q\u0259zetinin “\u015e\u00f6hr\u0259t qalereyas\u0131”na daxil edil\u0259n ilk qad\u0131nd\u0131r.<\/p><\/div><\/div>

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1962-ci il: Birinci xarici t\u00f6r\u0259m\u0259 \u015firk\u0259tin \u0259sas\u0131n\u0131n qoyulmas\u0131<\/strong><\/p>\n\n

\u201cK\u00e4rcher\u201d m\u0259hsullar\u0131 1930-c\u0131 ill\u0259rd\u0259n ba\u015flayaraq Almaniyadan k\u0259narda da y\u00fcks\u0259k t\u0259l\u0259batla qar\u015f\u0131lan\u0131rd\u0131. Bu d\u00f6vrd\u0259 ixrac m\u0259rk\u0259zl\u0259\u015fmi\u015f qaydada Vinnendend\u0259n h\u0259yata ke\u00e7irilirdi. 1962-ci ild\u0259 \u015firk\u0259tin Fransada ilk xarici sat\u0131\u015f \u015firk\u0259tinin \u0259sas\u0131n\u0131n qoyulmas\u0131 biznesin beyn\u0259lmil\u0259ll\u0259\u015fm\u0259sinin ba\u015flan\u011f\u0131c\u0131 oldu. Daha sonra Avstriya v\u0259 \u0130sve\u00e7r\u0259d\u0259 d\u0259 t\u00f6r\u0259m\u0259 \u015firk\u0259tl\u0259r yarad\u0131ld\u0131.<\/p><\/div><\/div>

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1974-c\u00fc il: Y\u00fcks\u0259k t\u0259zyiqli texnikan\u0131n \u0259sas istehsal istiqam\u0259tin\u0259 \u00e7evrilm\u0259si<\/strong><\/p>\n\n

XX \u0259srin 70-ci ill\u0259rinin \u0259vv\u0259li \u201cK\u00e4rcher\u201d \u015firk\u0259ti \u00fc\u00e7\u00fcn d\u0259yi\u015fiklikl\u0259r d\u00f6vr\u00fc oldu. Bu vaxt \u015firk\u0259tin d\u00f6vriyy\u0259sin\u0259 ciddi t\u00f6hf\u0259 vermi\u015f buxar generatorlar\u0131n\u0131n d\u00f6vr\u00fc dem\u0259k olar ki, bitmi\u015fdi: 1974-c\u00fc ild\u0259 \u015firk\u0259tin r\u0259hb\u0259rliyi c\u0259sar\u0259tli add\u0131m ataraq \u015firk\u0259tin b\u00fct\u00fcn g\u00fcc\u00fcn\u00fc y\u00fcks\u0259k t\u0259zyiqli pe\u015f\u0259kar texnikan\u0131n<\/strong><\/a> istehsal\u0131na y\u00f6nl\u0259ndirm\u0259y\u0259 v\u0259 b\u00fct\u00fcn qalan qruplara aid m\u0259hsullar\u0131n istehsal\u0131 v\u0259 sat\u0131\u015f\u0131n\u0131 dayand\u0131rma\u011fa q\u0259rar verdi. Eyni zamanda texnikan\u0131n r\u0259ng t\u0259rtibat\u0131nda da d\u0259yi\u015fiklik edildi: mavi r\u0259ng haz\u0131rda \u201cK\u00e4rcher\u201d brendinin b\u00fct\u00fcn d\u00fcnyada m\u0259\u015fhur olan sar\u0131 r\u0259ngi il\u0259 \u0259v\u0259z edildi.<\/p><\/div><\/div>

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1975-ci il: Sat\u0131\u015f \u015firk\u0259tl\u0259rinin hesab\u0131na inki\u015faf<\/strong><\/p>\n\n

1975-ci ild\u0259 Braziliyada \u201cK\u00e4rcher\u201d \u015firk\u0259tinin Almaniyadan k\u0259narda ilk zavodu a\u00e7\u0131ld\u0131. On il sonra is\u0259 \u015firk\u0259tin art\u0131q C\u0259nubi Amerika, Afrika v\u0259 Avstraliya da daxil olmaqla, 16 t\u00f6r\u0259m\u0259 \u015firk\u0259ti var idi.<\/p><\/div><\/div>

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1980-ci il: \u0130sa M\u0259sihin heyk\u0259linin t\u0259mizl\u0259nm\u0259si<\/strong><\/p>\n\n

\u201cK\u00e4rcher\u201d \u015firk\u0259ti 1980-ci ild\u0259 Rio-de-Janeyroda \u0130sa M\u0259sihin heyk\u0259lini<\/strong><\/a> t\u0259mizl\u0259m\u0259kl\u0259 \u00fcmumd\u00fcnya m\u0259d\u0259ni irs obyektl\u0259rinin saxlan\u0131lmas\u0131na t\u00f6hf\u0259 verilm\u0259si proqram\u0131n\u0131n ba\u015flan\u011f\u0131c\u0131n\u0131 qoydu. O vaxtdan 140-dan \u00e7ox memarl\u0131q obyekti v\u0259 abid\u0259si t\u0259mizl\u0259nib. H\u0259min ild\u0259 istehsal strategiyas\u0131n\u0131n \u0259sas t\u0259mizlik i\u015fl\u0259rinin h\u0259yata ke\u00e7irilm\u0259si \u00fc\u00e7\u00fcn m\u0259hsullar\u0131n istehsal\u0131na y\u00f6nl\u0259ndirilm\u0259si ba\u015f verdi. M\u0259hsul \u00e7e\u015fidi yeni strategiyaya uy\u011funla\u015fd\u0131r\u0131ld\u0131. \u0130lk n\u00f6vb\u0259d\u0259 bina v\u0259 n\u0259qliyyat vasit\u0259l\u0259rinin t\u0259mizl\u0259nm\u0259si \u00fc\u00e7\u00fcn avadanl\u0131qlar\u0131n istehsal\u0131 t\u0259\u015fkil edildi.<\/p><\/div><\/div>

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1984-c\u00fc il: \u0130stehlak\u00e7\u0131 bazar\u0131na \u00e7\u0131x\u0131\u015f<\/strong><\/p>\n\n

1984-c\u00fc ild\u0259 \u201cK\u00e4rcher\u201d m\u0259i\u015f\u0259td\u0259 istifad\u0259 \u00fc\u00e7\u00fcn ilk portativ t\u0259zyiqli yuyucunu<\/strong><\/a> t\u0259qdim etdi.Aparat\u0131n “Pe\u015f\u0259karlar kimi siz d\u0259 y\u00fcks\u0259k t\u0259zyiql\u0259 yuyun!” \u015f\u00fcar\u0131 ilk ild\u0259 5000 al\u0131c\u0131n\u0131n diqq\u0259tini \u00e7\u0259kdi. \u00dcmumi sat\u0131\u015f h\u0259cmi 300 000 \u0259d\u0259di ke\u00e7\u0259n innovativ \u201cHD 555\u201d aparat\u0131 \u015firk\u0259tin istehlak\u00e7\u0131 seqmentind\u0259 u\u011furlu inki\u015faf\u0131 \u00fc\u00e7\u00fcn ba\u015flan\u011f\u0131c n\u00f6qt\u0259si oldu.<\/p><\/div><\/div>

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1986-c\u0131 il: \u0130lk yuyucu-tozsoran\u0131n istehsal\u0131<\/strong><\/p>\n\n

\u201cK\u00e4rcher\u201d 1986-c\u0131 ild\u0259 \u201cBR 450\u201d yuyucu-tozsoran\u0131n\u0131 bazara t\u0259qdim etm\u0259kl\u0259 pe\u015f\u0259kar t\u0259mizlik sah\u0259sind\u0259 yeni standartlar\u0131 m\u00fc\u0259yy\u0259n etdi: aparatda istifad\u0259 edilmi\u015f innovativ silindrik f\u0131r\u00e7a texnologiyas\u0131 haz\u0131rda d\u00fcnya bazar\u0131nda t\u0259klif edil\u0259n analoji ma\u015f\u0131nlar\u0131n yar\u0131s\u0131ndan \u00e7oxunda istifad\u0259 edilir. Yuyucu-tozsoranlar\u0131n<\/strong><\/a> yarad\u0131lmas\u0131 g\u00fcn\u00fcm\u00fcz\u00fcn \u0259n vacib biznes sah\u0259l\u0259rind\u0259n birinin \u0259sas\u0131n\u0131 qoydu.<\/p><\/div><\/div>

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1988-ci il: \u0130lk d\u0259f\u0259 b\u00fct\u00fcn qit\u0259l\u0259rd\u0259<\/strong><\/p>\n\n

1988-ci ild\u0259 Yaponiyada yeni t\u00f6r\u0259m\u0259 m\u00fc\u0259ssis\u0259nin yarad\u0131lmas\u0131 il\u0259 \u201cK\u00e4rcher\u201d b\u00fct\u00fcn qit\u0259l\u0259rd\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rm\u0259y\u0259 ba\u015flad\u0131.<\/p><\/div><\/div>

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1996-c\u0131 il: B\u0259l\u0259diyy\u0259 texnikas\u0131n\u0131n istehsal\u0131n\u0131n ba\u015flamas\u0131<\/strong><\/p>\n\n

\u0130lk s\u00fcp\u00fcrm\u0259 ma\u015f\u0131n\u0131 \u201cICC 1\u201d \u015firk\u0259tin b\u0259l\u0259diyy\u0259 texnikas\u0131<\/strong><\/a> bazar\u0131nda \u00f6z\u00fcn\u0259 yer tapmas\u0131na imkan verdi. Bunun ard\u0131nca n\u0259m t\u0259mizlik, ya\u015f\u0131ll\u0131qlara qulluq v\u0259 qar\u0131n t\u0259mizl\u0259nm\u0259si \u00fc\u00e7\u00fcn d\u0259 m\u00fcnasib olan m\u00fcxt\u0259lif performans sinifl\u0259rin\u0259 aid \u00f6z\u00fcyeriy\u0259n \u015fassil\u0259r yarad\u0131ld\u0131.<\/p><\/div><\/div>

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1997-ci il: Almaniya Marketinq M\u00fckafat\u0131<\/strong><\/p>\n\n

1997-ci ild\u0259 \u201cK\u00e4rcher\u201d sah\u0259d\u0259 \u015firk\u0259tin iqtisadi u\u011furunu m\u00fc\u0259yy\u0259n ed\u0259n ciddi nailiyy\u0259tl\u0259rin\u0259 g\u00f6r\u0259 ilk d\u0259f\u0259 Almaniya Marketinq M\u00fckafat\u0131na layiq g\u00f6r\u00fcld\u00fc.<\/p><\/div><\/div>

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1998-ci il: M\u00fcq\u0259dd\u0259s Pyotr meydan\u0131nda aksiya<\/strong><\/p>\n\n

Romada M\u00fcq\u0259dd\u0259s Pyotr meydan\u0131n\u0131n s\u00fctunlar\u0131n\u0131n<\/strong><\/a> (284 travertin s\u00fctun v\u0259 88 pilyastr) t\u0259mizl\u0259nm\u0259si i\u015fl\u0259ri 9 ay davam etdi. T\u0259mizl\u0259nmi\u015f s\u0259thl\u0259rin \u00fcmumi sah\u0259si 25 min kvadratmetr t\u0259\u015fkil edirdi. M\u0259d\u0259ni irs obyektl\u0259rinin qorunmas\u0131 \u00fc\u00e7\u00fcn sponsorluq proqram\u0131 \u00e7\u0259r\u00e7iv\u0259sind\u0259 h\u0259yata ke\u00e7iril\u0259n bu aksiya o d\u00f6vrd\u0259 tarixin \u0259n b\u00f6y\u00fck aksiyas\u0131 olub v\u0259 Ginnesin Rekordlar Kitab\u0131na d\u00fc\u015f\u00fcb.<\/p><\/div><\/div>

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2003-c\u00fc il: Robotla\u015fd\u0131rman\u0131n ba\u015flan\u011f\u0131c\u0131<\/strong><\/p>\n\n

2003-c\u00fc ild\u0259 tamamil\u0259 yeni f\u0259aliyy\u0259t sah\u0259sinin \u0259sas\u0131 qoyuldu: bazara m\u0259i\u015f\u0259td\u0259 istifad\u0259 \u00fc\u00e7\u00fcn ilk tam avtonom robot-tozsoran<\/strong><\/a> \u201cRC 3000\u201d t\u0259qdim edildi.<\/p><\/div><\/div>

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2004-c\u00fc il: \u0130lk r\u0259qib \u015firk\u0259tl\u0259rin sat\u0131n al\u0131nmas\u0131<\/strong><\/p>\n\n

C\u0259nubi Amerikada t\u0259mizlik texnikas\u0131 istehsal\u0131 il\u0259 m\u0259\u015f\u011ful olan iki r\u0259qib \u015firk\u0259tin sat\u0131n al\u0131nmas\u0131n\u0131n say\u0259sind\u0259 \u201cK\u00e4rcher\u201d y\u00fcks\u0259k t\u0259zyiqli yuma v\u0259 tekstil d\u00f6\u015f\u0259m\u0259 \u00f6rt\u00fckl\u0259rinin t\u0259mizl\u0259nm\u0259si \u00fc\u00e7\u00fcn avadanl\u0131q bazar\u0131nda d\u00fcnya liderin\u0259 \u00e7evril\u0259 bildi. 2011-ci ild\u0259 is\u0259 \u015firk\u0259tin b\u0259l\u0259diyy\u0259 v\u0259 s\u0259naye texnikas\u0131 kimi ixtisasla\u015fm\u0131\u015f sah\u0259l\u0259rd\u0259 imkanlar\u0131n\u0131n geni\u015fl\u0259ndirilm\u0259sin\u0259 istiqam\u0259tl\u0259nmi\u015f yeni sat\u0131nalmalar h\u0259yata ke\u00e7irildi.<\/p><\/div><\/div>

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2005-ci il: \u201cK\u00e4rcher Futuretech\u201d \u015firk\u0259tinin yarad\u0131lmas\u0131<\/strong><\/p>\n\n

\u015eirk\u0259tin h\u0259l\u0259 1970-ci ill\u0259rd\u0259 h\u0259rbi q\u00fcvv\u0259l\u0259r, s\u00fclhm\u0259raml\u0131lar v\u0259 xilasetm\u0259 xidm\u0259tl\u0259rinin x\u00fcsusi sor\u011fular\u0131n\u0131n yerin\u0259 yetirilm\u0259sin\u0259 istiqam\u0259tl\u0259nmi\u015f x\u00fcsusi \u015f\u00f6b\u0259si yarad\u0131lm\u0131\u015fd\u0131. Sifari\u015fl\u0259rin h\u0259cminin davaml\u0131 \u015f\u0259kild\u0259 artmas\u0131 v\u0259 bu \u015f\u00f6b\u0259nin geni\u015fl\u0259nm\u0259si n\u0259tic\u0259sind\u0259 2005-ci ild\u0259 \u0259sas \u015firk\u0259tl\u0259 s\u0131x \u0259laq\u0259l\u0259rini saxlayan m\u00fcst\u0259qil \u201cK\u00e4rcher Futuretech\u201d \u015firk\u0259ti<\/strong><\/a> yarad\u0131ld\u0131.<\/p><\/div><\/div>

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2007-ci il: Ba\u011f texnikas\u0131n\u0131n istehsal\u0131n\u0131n ba\u015flamas\u0131<\/strong><\/p>\n\n

\u201cK\u00e4rcher\u201d \u015firk\u0259tinin ba\u011f texnikas\u0131 sah\u0259sind\u0259 f\u0259aliyy\u0259ti \u0259sas\u0259n su vurulmas\u0131 il\u0259 \u0259laq\u0259dard\u0131r. 2007-ci ild\u0259 bazara m\u0259i\u015f\u0259t t\u0259yinatl\u0131 22 nasos modeli t\u0259qdim edildi. \u015eirk\u0259tin haz\u0131rk\u0131 m\u0259hsul \u00e7e\u015fidi nasoslarla<\/strong><\/a> yana\u015f\u0131, \u015flanqlar<\/strong><\/a>, tapan\u00e7alar<\/strong><\/a>, \u00e7il\u0259yicil\u0259r<\/strong><\/a> v\u0259 avtomatik suvarma bloklar\u0131n\u0131<\/strong><\/a> da \u0259hat\u0259 edir.<\/p><\/div><\/div>

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2007-ci il: Y\u00fcks\u0259k t\u0259zyiqli t\u0259mizliyin sinonimi<\/strong><\/p>\n\n

Frans\u0131z dilinin ki\u00e7ik l\u00fc\u011f\u0259tind\u0259 (Le Petit Robert) “le karcher” anlay\u0131\u015f\u0131 y\u00fcks\u0259k t\u0259zyiqli aparatla \u0259laq\u0259l\u0259ndirilir. Sonradan alman dili l\u00fc\u011f\u0259tind\u0259 (D\u00fcden) “y\u00fcks\u0259k t\u0259zyiql\u0259 t\u0259mizl\u0259m\u0259” ifad\u0259si \u00fc\u00e7\u00fcn “k\u00e4rchern” feli istifad\u0259 edilm\u0259y\u0259 ba\u015flay\u0131b.<\/p><\/div><\/div>

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2008-ci il: \u0130lk \u015f\u00fc\u015f\u0259t\u0259mizl\u0259yicinin bazara t\u0259qdim edilm\u0259si<\/strong><\/p>\n\n

\u201cK\u00e4rcher\u201d \u015firk\u0259ti ilk \u015f\u00fc\u015f\u0259t\u0259mizl\u0259yicisi \u201cWV 50\u201dni bazara t\u0259qdim etm\u0259kl\u0259 p\u0259nc\u0259r\u0259l\u0259rin yuyulmas\u0131 \u00fc\u00e7\u00fcn x\u00fcsusi texnika \u00e7at\u0131\u015fmazl\u0131\u011f\u0131n\u0131 aradan qald\u0131rd\u0131. \u015e\u00fc\u015f\u0259t\u0259mizl\u0259yicil\u0259r<\/strong><\/a> al\u0131c\u0131lar\u0131n b\u00f6y\u00fck r\u0259\u011fb\u0259tini qazand\u0131: bu g\u00fcn\u0259 kimi onlar\u0131 21 milyondan \u00e7ox insan al\u0131b.<\/p><\/div><\/div>

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2011-ci il: Ekoloji t\u0259\u015f\u0259bb\u00fcs<\/strong><\/p>\n\n

2011-ci ild\u0259 bazara resurslara q\u0259na\u0259t ed\u0259n ma\u015f\u0131n v\u0259 cihazlar\u0131n ilk seriyas\u0131 \u00e7\u0131xar\u0131ld\u0131. Bu avadanl\u0131q enerji v\u0259 su istehlak\u0131n\u0131n azald\u0131lmas\u0131 il\u0259 se\u00e7ilir, t\u0259krar emal edilmi\u015f materiallardan istifad\u0259 etm\u0259kl\u0259 istehsal olunur v\u0259 avadanl\u0131q hiss\u0259l\u0259rinin \u0259n az 90%-i t\u0259krar emal edil\u0259 bil\u0259r.<\/p><\/div><\/div>

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2011-ci il: \u201cSOS-Kinderdorf\u201d il\u0259 \u0259m\u0259kda\u015fl\u0131q<\/strong><\/p>\n\n

\u201cK\u00e4rcher\u201d 2011-ci ild\u0259n ba\u015flayaraq \u201c<\/u><\/strong>SOS-Kinderdorf<\/strong><\/a>\u201d<\/strong> xeyriyy\u0259 t\u0259\u015fkilat\u0131n\u0131n u\u015faq k\u0259ndl\u0259rin\u0259 maliyy\u0259 yard\u0131m\u0131 g\u00f6st\u0259rir, onlar\u0131 t\u0259mizlik avadanl\u0131\u011f\u0131 v\u0259 t\u0259mizlik avadanl\u0131\u011f\u0131n\u0131n istifad\u0259si il\u0259 \u0259laq\u0259dar konsultasiya il\u0259 \u00f6d\u0259ni\u015fsiz t\u0259min edir. Bu \u0259m\u0259kda\u015fl\u0131q b\u00fct\u00fcn d\u00fcnyada bir \u00e7ox imkans\u0131z u\u015faq v\u0259 yeniyetm\u0259nin rahat evl\u0259rinin olmas\u0131na k\u00f6m\u0259k edir.<\/p><\/div><\/div>

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2011-ci il: T\u0259mizlik texnikas\u0131n\u0131n \u00e7e\u015fidinin geni\u015fl\u0259ndirilm\u0259si<\/strong><\/p>\n\n

2011-ci ild\u0259 Qazax\u0131standa \u201cK\u00e4rcher\u201d \u015firk\u0259tinin 50-ci t\u00f6r\u0259m\u0259 sat\u0131\u015f \u015firk\u0259ti f\u0259aliyy\u0259t\u0259 ba\u015flad\u0131. El\u0259 h\u0259min il \u201cK\u00e4rcher\u201d bir ne\u00e7\u0259 ba\u015fqa \u015firk\u0259ti d\u0259 sat\u0131n ald\u0131: \u201cBelos\u201d<\/u><\/strong> (b\u0259l\u0259diyy\u0259 texnikas\u0131), \u201c<\/u><\/strong>Ringler<\/strong><\/a>\u201d<\/strong> (s\u0259naye tozsoranlar\u0131) v\u0259\u201cWOMA<\/strong><\/a>\u201d<\/strong> (ultra-y\u00fcks\u0259k t\u0259zyiqli texnologiyalar). Bu \u015firk\u0259tl\u0259rin x\u00fcsusi h\u0259ll\u0259ri b\u0259l\u0259diyy\u0259 xidm\u0259tl\u0259ri, s\u0259naye m\u00fc\u0259ssis\u0259l\u0259ri v\u0259 tikinti t\u0259\u015fkilatlar\u0131na t\u0259klif olunan m\u0259hsullar\u0131n \u00e7e\u015fidinin geni\u015fl\u0259nm\u0259sin\u0259 t\u0259kan verdi.<\/p><\/div><\/div>

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2013-c\u00fc il: Sar\u0131 r\u0259ngin antrasit-qara r\u0259ngl\u0259 \u0259v\u0259z edilm\u0259si<\/strong><\/p>\n\n

Daha bir korporativ r\u0259ng d\u0259yi\u015fikliyi: pe\u015f\u0259kar m\u0259i\u015f\u0259t texnikas\u0131<\/strong><\/a> 2013-c\u00fc ild\u0259n ba\u015flayaraq antrasit-qara r\u0259ngli dizaynda t\u0259klif edilir. Bu, pe\u015f\u0259kar texnikan\u0131 adi sar\u0131 r\u0259ngini saxlayan m\u0259i\u015f\u0259t cihazlar\u0131ndan f\u0259rql\u0259ndirm\u0259y\u0259 k\u00f6m\u0259k edir. Bundan ba\u015fqa, bu r\u0259ng g\u00f6z\u0259\u00e7arpan deyil v\u0259 onun fonunda \u00e7irkl\u0259nm\u0259 daha az n\u0259z\u0259r\u0259 \u00e7arp\u0131r.<\/p><\/div><\/div>

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2015-ci il: Yeni korporativ dizayn v\u0259 500 Kerxer M\u0259rk\u0259zi<\/strong><\/p>\n\n

2015-ci ild\u0259 \u201cK\u00e4rcher\u201d brendinin g\u00fcc, m\u00fcasirlik v\u0259 bar\u0131\u015fmazl\u0131q kimi keyfiyy\u0259tl\u0259rini vur\u011fulayan yeni korporativ dizayn\u0131 i\u015fl\u0259nib haz\u0131rlan\u0131b. Loqoda daha m\u00fcasir \u015friftd\u0259n istifad\u0259 edilib v\u0259 onu komp\u00fcter v\u0259 mobil cihazlar\u0131n ekranlar\u0131ndan oxumaq daha asan olub. El\u0259 h\u0259min il Sayqonda (Vyetnam) 500-c\u00fc Kerxer M\u0259rk\u0259zi<\/strong><\/a> qap\u0131lar\u0131n\u0131 istehlak\u00e7\u0131lar\u0131n \u00fcz\u00fcn\u0259 a\u00e7d\u0131.<\/p><\/div><\/div>

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2016-c\u0131 il: Connected Cleaning<\/strong><\/p>\n\n

\u201c<\/u><\/strong>Connected Cleaning<\/strong><\/a>\u201d<\/strong> konsepsiyas\u0131 \u201cK\u00e4rcher Fleet\u201d donanma idar\u0259etm\u0259 sistemini v\u0259 \u201cK\u00e4rcher Manage\u201d t\u0259mizl\u0259m\u0259 prosesi \u00fc\u00e7\u00fcn idar\u0259etm\u0259 sistemini \u00f6z\u00fcnd\u0259 birl\u0259\u015fdirdi. Eyni proqram t\u0259minat\u0131na \u0259saslanan v\u0259 bir-birini effektiv \u015f\u0259kild\u0259 tamamlayan bu m\u0259hsullar b\u00fct\u00fcn pe\u015f\u0259kar t\u0259mizlik prosesl\u0259ri v\u0259 infrastrukturunu – \u0259ll\u0259 h\u0259yata ke\u00e7iril\u0259n \u0259m\u0259liyyatlar, avadanl\u0131qlar, obyektl\u0259r, istehsal\u0131n planla\u015fd\u0131r\u0131lmas\u0131, hesabatl\u0131l\u0131q v\u0259 xidm\u0259ti vahid infrastrukturda birl\u0259\u015fdirm\u0259y\u0259 imkan verir.<\/p><\/div><\/div>

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2017-ci il: Brendin \u00f6z \u0130T \u015firk\u0259ti<\/strong><\/p>\n\n

2017-ci ild\u0259 \u201cK\u00e4rcher\u201d m\u0259rk\u0259zi ofisl\u0259ri \u015etutqart, Berlin v\u0259 Lissabonda yerl\u0259\u015f\u0259n, r\u0259q\u0259msal h\u0259ll\u0259r, bulud transformasiyas\u0131 v\u0259 elektrik texnikas\u0131n\u0131n t\u0259rtibat\u0131na istiqam\u0259tl\u0259nmi\u015f IT-konsaltinq \u015firk\u0259ti \u201cZoi TechCon GmbH<\/strong><\/a>\u201dni yaratd\u0131.<\/p><\/div><\/div>

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2018-ci il: Marketinq sah\u0259sind\u0259 ikinci m\u00fckafat<\/strong><\/p>\n\n

2018-ci ild\u0259 \u201cK\u00e4rcher\u201d ikinci d\u0259f\u0259 Almaniya Marketinq M\u00fckafat\u0131na layiq g\u00f6r\u00fcld\u00fc – m\u00fckafat\u0131n eyni \u015firk\u0259t\u0259 ikinci d\u0259f\u0259 verilm\u0259si ilk d\u0259f\u0259 ba\u015f verirdi. Bel\u0259likl\u0259, brendin son 10 ild\u0259 n\u00fcfuzunun g\u00fccl\u0259ndirilm\u0259si istiqam\u0259tind\u0259 apar\u0131lan u\u011furlu i\u015fl\u0259r layiqinc\u0259 qiym\u0259tl\u0259ndirildi. H\u0259lledici arqumentl\u0259r aras\u0131nda \u015firk\u0259tin inteqrasiya olunmu\u015f marketinq konsepsiyas\u0131 v\u0259 m\u00fcvafiq marketinq al\u0259tl\u0259ri v\u0259 texnologiyalar\u0131ndan istifad\u0259 var idi.<\/p><\/div><\/div>

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2018-ci il: Rekord d\u00f6vriyy\u0259<\/strong><\/p>\n\n

\u201cAlfred K\u00e4rcher SE & Co. KG\u201d \u015firk\u0259ti 2018-ci ild\u0259 2,525 milyard avro il\u0259 tarixinin rekord d\u00f6vriyy\u0259sin\u0259 nail oldu. D\u00fcnyan\u0131n 70 \u00f6lk\u0259sind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n 120 \u015firk\u0259td\u0259 \u00e7al\u0131\u015fan i\u015f\u00e7il\u0259rin say\u0131 ilk d\u0259f\u0259 13 mini ke\u00e7ib. 50 000-d\u0259n \u00e7ox sat\u0131\u015f v\u0259 xidm\u0259t \u015firk\u0259ti b\u00fct\u00fcn d\u00fcnyada fasil\u0259siz m\u00fc\u015ft\u0259ri xidm\u0259tin\u0259 z\u0259man\u0259t verir.<\/p><\/div><\/div>

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2019-cu il: G\u0259l\u0259c\u0259y\u0259 investisiya qoyulu\u015flar\u0131<\/strong><\/p>\n\n

Berlind\u0259 \u201cSoniQ Services\u201d startap \u015firk\u0259tinin sat\u0131n al\u0131nmas\u0131 \u201cK\u00e4rcher\u201d \u015firk\u0259tinin r\u0259q\u0259msal h\u0259ll\u0259r sah\u0259sind\u0259ki m\u00f6vqeyini g\u00fccl\u0259ndirdi. \u201cSQ ONE\u201d proqram platformas\u0131 t\u0259mizlik \u015firk\u0259tl\u0259rin\u0259 b\u00fct\u00fcn texnoloji prosesl\u0259r\u0259 r\u0259q\u0259msal formada n\u0259zar\u0259t etm\u0259k v\u0259 onlar\u0131 daha s\u0259m\u0259r\u0259li idar\u0259 etm\u0259k imkan\u0131 verir.<\/p><\/div><\/div>", "protected": false }, "excerpt": { "rendered": "

H\u018fR ZAMAN B\u0130R ADDIM \u00d6ND\u018f G\u0259l\u0259c\u0259kd\u0259 d\u0259 bu \u00fcst\u00fcnl\u00fcy\u00fcm\u00fcz\u00fc qorumaq \u00fc\u00e7\u00fcn yeni h\u0259ll\u0259rin yarad\u0131lmas\u0131 v\u0259 m\u00f6vcud h\u0259ll\u0259rin t\u0259kmill\u0259\u015fdirilm\u0259si \u00fcz\u0259rind\u0259 durmadan i\u015fl\u0259yirik. Bunun s\u0259b\u0259bi \u015firk\u0259timizi innovasiyalar olmadan t\u0259s\u0259vv\u00fcr ed\u0259 bilm\u0259m\u0259yimizdir. Bununla bel\u0259, innovasiyalar \u00f6zl\u00fcy\u00fcnd\u0259 m\u0259qs\u0259d deyil. Bu, onlar\u0131n b\u00fct\u00fcn d\u00fcnyada insanlara xeyir verm\u0259li, onlar\u0131n h\u0259yat\u0131n\u0131 asanla\u015fd\u0131rmal\u0131, daha g\u00f6z\u0259l v\u0259 maraql\u0131 etm\u0259li oldu\u011funa inam\u0131n n\u0259tic\u0259sidir. Bu, \u015firk\u0259timizin […]<\/p>", "protected": false }, "author": 2, "featured_media": 7541, "parent": 0, "menu_order": 0, "comment_status": "closed", "ping_status": "closed", "template": "", "meta": { "footnotes": "" }, "class_list": [ "post-2691", "page", "type-page", "status-publish", "has-post-thumbnail", "hentry" ], "_links": { "self": [ { "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/pages\/2691", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/pages" } ], "about": [ { "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/types\/page" } ], "author": [ { "embeddable": true, "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/users\/2" } ], "replies": [ { "embeddable": true, "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/comments?post=2691" } ], "version-history": [ { "count": 16, "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/pages\/2691\/revisions" } ], "predecessor-version": [ { "id": 16378, "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/pages\/2691\/revisions\/16378" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/media\/7541" } ], "wp:attachment": [ { "href": "https:\/\/karchershop.az\/ru\/wp-json\/wp\/v2\/media?parent=2691" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }